Amazon seller guide

Amazon insert card examples

Q: What is the safest wording for an Amazon insert card?

A thank-you, the product information the buyer needs, and a support route that stays inside Amazon: 'If anything isn't right, message us from Your Orders and we'll make it right.' It mentions no review, offers no incentive, treats every buyer identically, and sends nobody to an external website, so it clears all three policy documents at once.

Q: Can an insert card ask the buyer to leave a review?

A neutral request to every buyer is permitted — Amazon states that you can ask your customers to leave reviews on your products, and that you may request feedback and reviews from your own customers in a neutral manner. What breaks it is conditioning: asking only satisfied buyers, asking for a positive or five-star review, or offering anything in return.

Q: Am I liable if my agency prints a non-compliant insert card?

Yes. Amazon defines 'seller' to include all the seller's business partners, employees and 3rd party partners, and states that any infractions by your business partners, employees or 3rd party agencies will result in enforcement actions even if they happened without your knowledge or consent. Approve the final card artwork yourself, in writing, before the print run.

Last updated August 2026 · every example below is tied to the Amazon policy document it comes from

Copy-ready wording, sorted by one thing that most template lists leave out: how much risk each line actually carries. Tier 1 is wording Amazon's own documents permit. Tier 2 is wording Amazon has never addressed either way. Tier 3 is the wording Amazon names, in writing, as a violation — and it appears on a lot of cards being printed right now.

Before you copy anything: no line on your card may (1) offer anything in return for a review, (2) ask only satisfied buyers to review or route unhappy ones elsewhere, or (3) send the buyer to an external website to transact. Every template below is built to clear all three. If you write your own, check it against those three before it goes to print.

Tier 1 — wording Amazon's documents permit

These four are safe for the same reason: they mention no review conditionally, offer nothing in exchange, and keep the buyer inside Amazon. Replace the bracketed parts and print.

1. Thank-you and warranty card

Thank you for choosing [Brand].
Your [product] is covered by our [12-month] warranty.
[One line of care or storage advice.]
If anything isn't right, message us from Your Orders → Get help with order and we'll make it right within 24 hours.

Safe because: no review is mentioned, nothing is offered in exchange for anything, and support runs through Amazon's own channel rather than an off-site address. This is the card to use if you want to think about this topic exactly once.

2. Setup card that prevents the return

Quick start
1. [Step]
2. [Step]
3. [Step]
Most problems happen at step 2. If [expected result] doesn't happen, don't return it yet — message us from Your Orders and we'll walk you through it.

Safe because: it is product instruction, which no policy restricts. It is also the highest-value card in this list — a buyer who can't get the product working is the buyer who writes the one-star review, and this is your only chance to reach them before they do.

3. Neutral review request

Reviews are how other buyers decide.
If you have a minute, share your honest experience on Amazon — whatever it was.

Safe because: Amazon states plainly that "You can ask your customers to leave reviews on your products", and that you "may request feedback and reviews from your own customers in a neutral manner". The two phrases doing the work here are honest and whatever it was — remove them and the request stops being neutral. — Customer Product Reviews policy document (p9), Seller Code of Conduct §1.2.4

One card, one ask. The Communication Guidelines prohibit "a repeat request (per order) for a product review or seller feedback". If your insert card asks for a review and your automated buyer-seller message asks again for the same order, you have made two requests for one order. Pick one channel and turn the other off.

4. Problem-first card

Not right? Tell us, not the void.
Wrong item, missing part, damaged in transit — message us from Your Orders → Get help with order. Replacement or refund, your choice, no questions asked.

Safe because: it never mentions reviews at all, so it cannot be read as steering them. Note what it does not say: not "before you leave a review". That clause is what turns this card into a Tier 3 violation — see the rewrite table below.

Tier 2 — the grey area: QR codes to your own page

Every insert-card template site hands you a QR code and calls it fine. The accurate position is narrower. Amazon names one QR use case as a violation — "a QR code for a third party's purchase address" — but the rule it sits under is written far wider than that example:

"You may not attempt to circumvent the Amazon sales process or get Amazon customers to go to other websites. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere."

— Seller Code of Conduct §1.2.7

Stated plainly: a QR code pointing to your own warranty or support page is not on any prohibited list and not on any permitted list — Amazon has simply never addressed it. Big brands do it constantly without visible enforcement, but "common and rarely punished" is not "allowed". The two cards below are written to sit as far from the enforcement pattern as the format allows. The residual risk is yours.

5. Warranty registration QR

Activate your [12-month] warranty
Scan to register. Takes 30 seconds, nothing to buy.
[QR code]

Why this is the least risky QR framing: what Amazon's violation examples punish is diverting a sale — cashback, lower prices, third-party checkout. A warranty page sells nothing and offers nothing. Hard rules for the destination page: no buy button, no coupon, no discount, no "shop our other products", and no review link.

6. Support QR

Something wrong?
Scan and tell us what happened — we read every one and reply within 24 hours.
[QR code]

Same grey-area status as above, plus one rule that is not grey: the page must show every buyer the same thing. The moment it sends happy buyers to a review link and unhappy ones to a support form, it stops being a support page and becomes review gating, which is prohibited outright regardless of how the buyer arrived.

Tier 3 — the lines Amazon names as violations

Every line below appears on cards being printed today, and each one maps to text Amazon has published. Same intent on the right, rewritten to survive.

Don't: "Leave a 5-star review and get a $10 gift card."

Instead: "Share your honest experience on Amazon."

Amazon's own violation example is a "thank you card" in the package "promising that the customer will receive a free gift or cash if they provide a positive review", and you "may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits". The request is what's named — you don't have to receive a single review for the card to be non-compliant.

Don't: "Love it? Leave a review! Problem? Email us first."

Instead: "Tell us how it went — good or bad."

Two listed violations in one sentence: asking "only customers who had a positive experience with your product to leave a review", and diverting "negative reviews to be sent to them or to a different feedback mechanism, while positive reviews are sent to Amazon".

Don't: "Please contact us before leaving a review so we can make it right."

Instead: "Not right? Message us and we'll fix it."

The same violation wearing a customer-service jacket, and the single most common line on otherwise clean cards. The offer of help is fine. The four words before leaving a review are what condition the outcome — delete them and keep the rest.

Don't: "Questions? Email [email protected] or DM us on Instagram."

Instead: "Message us from Your Orders → Get help with order."

The one most template lists get wrong. Named violation example: a seller who "leaves their email or social media account to let the customer know that after-sales service can be provided through off-site contact" (Seller Code of Conduct §1.2.6). Routing support through Your Orders does the same job and carries none of it.

Don't: "Scan for 20% off your next order at brand.com."

Instead: nothing — there is no compliant version of this line.

"Seller A provides a card in the product package informing the customer that they can get cashback or a lower price by placing an order through a third-party website" — a named §1.2.7 violation, and the least arguable one on this page.

Don't: "If we solved it, please update your review."

Instead: say thank you and stop.

You may not "ask customers to change or remove their review, attempt to influence the review, or ask customers to send negative reviews to you and only write positive reviews on Amazon" — including after you genuinely fixed the problem.

Sources for this section: Customer Product Reviews policy document (p6, p9) and Seller Code of Conduct §1.2.4, §1.2.6, §1.2.7. The authoritative versions are the Seller Central help pages, which require sign-in.

Six cards by category, filled in

The tiers above are the rules. These are six finished cards — one per common category — built only from Tier 1 and Tier 2 patterns. Swap the bracketed parts and they are ready to print. Each one names the tier it sits in, so you can see why it is safe rather than trusting the list.

Electronics — product registration

PRODUCT REGISTRATION
Activate your [12-month] warranty and get product support — it takes 30 seconds.
1. Open the camera app on your phone
2. Scan the QR code
3. Enter your Order ID to register
4. Warranty activated — you're all set
Register your product

Tier 2. No review is mentioned anywhere, and the QR lands on your own registration page rather than a storefront. Register within the window is a fact about the warranty, not an incentive — keep it that way and don't attach anything else to it.

Home & furniture — care guide

YOUR CARE GUIDE
Assembly help, maintenance tips, and care instructions for your [product].
1. Open your phone camera
2. Point it at the QR code
3. Get your assembly and care guide
4. Tell us how it went — good or bad
Get your care guide

Tier 2. Step 4 asks for feedback to you, not for a review on Amazon, and it is unconditional — that is what keeps it out of Tier 3. This is also the card most likely to prevent a one-star review, because assembly is where furniture goes wrong.

Fashion — style & care

STYLE & CARE
Wash instructions, styling ideas, and size exchanges in one place.
1. Open your phone camera
2. Scan the QR code
3. Get washing instructions and outfit ideas
4. Wrong size? Message us from Your Orders → Get help with order
Unlock your style guide

Tier 2. An exchange offer is not compensation for a review — nothing here is conditioned on writing one. Note step 4 routes returns through Amazon's own channel, not an email address; an off-site support address is a named §1.2.6 violation.

Beauty & personal care — usage guide

YOUR BEAUTY GUIDE
Usage tips, full ingredient list, and a routine for your skin type.
1. Open your phone camera
2. Scan the QR code
3. Get usage tips for your skin type
4. Tell us how it went — good or bad
Get your beauty tips

Tier 2. Step 4 is deliberately unconditional. The tempting version — "Love it? Share your story!" — is the exact pattern Tier 3 names: it invites only the buyers who already had a good experience. One word of conditioning is all it takes.

Pet supplies — safety check

PET SAFETY CHECK
Safety information, feeding guidelines, and sizing for your [pet type].
1. Open the camera app on your phone
2. Scan the QR code for safety information
3. Access feeding guides and usage tips
4. Something not right? Message us and we'll fix it
Check product safety

Tier 2. Safety information is the strongest reason a buyer will ever have to scan a card, which makes this the highest scan-rate card in the list. Step 4 carries no "before leaving a review" clause — that clause is what turns a support offer into a Tier 3 violation.

Anything else — neutral feedback

WE'D LOVE YOUR FEEDBACK
Your honest opinion helps us improve and helps other buyers decide.
1. Open the camera app on your phone
2. Scan the QR code
3. Share your honest experience — whatever it was
4. Thank you
Share your experience

Tier 1 if the QR lands on Amazon, Tier 2 if it lands on your own page. The two phrases carrying the compliance weight are honest and whatever it was; delete either and the request stops being neutral.

The destination page, done right

If you use a QR card, everything depends on where it lands. Aftermesh gives you a branded page that shows every buyer the same thing — they tell you what happened, you hear it before the review gets written. No incentives, no gating, nothing to buy.

Start free — 1 product forever

Six checks before the print run

Does any line offer anything? Gift, discount, coupon, free product, extended warranty in exchange for a review. If yes, delete the exchange, not the warranty.
Does the card treat buyers differently? Any sentence beginning "If you're happy" or "If you're not satisfied" that leads to a different action is gating.
Does it say "positive", "5-star", or "great"? Adjectives are what make a request non-neutral. Remove them all.
Does it send the buyer off Amazon? If yes, read Tier 2 again and decide deliberately, rather than by default.
Is the card in the buyer's language? A German-marketplace card printed in English isn't a policy violation, but it is a support ticket you'll pay for.
Did you approve the final artwork yourself? Amazon defines "seller" to include "all the seller's business partners, employees and 3rd party partners", and enforces against you "even if they happened without your knowledge or consent". If your agency or factory owns the file, that clause is aimed at you.

FAQ

Does Amazon publish approved insert card templates?

No. Amazon has never published an insert card template, an approval process, or even a policy page dedicated to package inserts. Any template you find — including the ones above — is somebody's reading of rules that live in three other documents. That is why every example here is tied to the document it comes from.

Can I put my email address or website on an Amazon insert card?

This is riskier than most templates admit. The Seller Code of Conduct lists as a violation example a seller who "leaves their email or social media account to let the customer know that after-sales service can be provided through off-site contact". Directing support back through Amazon's own order page carries none of that risk, which is why the safest templates above use it.

What is the safest wording for an Amazon insert card?

Template 1: a thank-you, the product information the buyer needs, and a support route that stays inside Amazon. It mentions no review, offers no incentive, treats every buyer identically, and sends nobody to an external website — so it clears all three policy documents at once.

Can an insert card ask the buyer to leave a review?

A neutral request to every buyer is permitted; Amazon states you can ask customers to leave reviews, in a neutral manner. What breaks it is conditioning: asking only satisfied buyers, asking for a positive or five-star review, or offering anything in return.

Is it OK to write 'contact us before leaving a review'?

No, and it is the most common mistake on otherwise clean cards. It reads like customer service but it routes dissatisfied buyers away from the review page while leaving satisfied ones on it — which is the diversion Amazon names as a violation. Delete the clause about reviews and keep the offer of help.

Am I liable if my agency prints a non-compliant insert card?

Yes. Amazon defines "seller" to include all the seller's business partners, employees and 3rd party partners, and enforces against you even when the infraction happened without your knowledge or consent. Approve the final artwork yourself, in writing, before the print run.

These examples explain Amazon's policies in plain English and are not legal advice. Wording that clears every rule quoted here can still be rejected by a specific marketplace or category team, and Amazon revises these policies without notice. Where Amazon has not addressed something, this page says so rather than guessing.

The open PDF versions linked above carry no effective date — the authoritative versions are the Seller Central help pages (Customer Product Reviews Policies, Selling policies and Seller Code of Conduct), which require a Seller Central sign-in. Check the current version before committing to a print run. Sources last verified 1 August 2026.