Amazon seller guides
Occasional notes on Amazon's and Walmart's review and feedback rules.
Amazon Request a Review Automation: Extensions vs API Tools
Three ways to send Request a Review: the button in Seller Central, an extension that clicks it for you, or an app you authorize through SP-API. What they share, how they differ, and the risk each one carries.
Read the guideFree Amazon Insert Card Templates (PDF, Print-Ready)
Six Amazon insert card templates as print-ready PDFs: business card size with bleed, six different layouts, QR slot left empty. Free download, no email required.
Read the guideHow to get the first reviews on a new Amazon product
Enroll in Vine before launch, keep the $200 Vine credit from expiring, press Request a Review at the right time, and skip the tactics Amazon removes. Quoted from Amazon, linked.
Read the guideHow to get more Amazon reviews: four compliant ways, and one is worth more than the rest
Amazon allows four ways to ask a buyer for a review, and three of them spend the same single ask per order. Which one to spend it on, with the policy wording quoted and linked.
Read the guideAmazon Vine rules: what the agreement actually says
The Vine agreement in Amazon's own words: no promise of reviews, no obligation to remove a bad one, no contacting reviewers, no units returned. Quoted verbatim and linked.
Read the guideAmazon Insert Card QR Code Landing Page: What to Put On It
How to build the page your insert card QR code opens: the same questions for every buyer, a way to report order problems, and your brand. What to leave off, and how to check it before you print.
Read the guideAmazon's Request a Review Button: The Rules, Sourced (2026)
The button's real rules are not in the seller help center. They are in Amazon's Communication Guidelines and its own API docs. The window is anchored to your delivery promise, and one press spends the only review request that order gets.
Read the guideWalmart Negative Feedback Rate: How the 2% Is Calculated (2026)
Walmart's 2% threshold is measured against your order count, not your review count, so low-volume sellers hit it first. The official wording, the arithmetic, and why the rate can rise after a strong quarter.
Read the guideAmazon Has No Insert Card Policy Page: Here Are All 3 Documents
Amazon's official wording on insert cards, buyer messages and review requests, sorted by what you're about to do. One-line rule, verbatim quote, clause number and link for each.
Read the guideHow to Remove Negative Seller Feedback on Amazon (2026)
Seller feedback is not a product review, and unlike a review it can be removed. The three official criteria, the 90-day window, the FBA strike-through, and why requests must go through Feedback Manager: other channels can get a selling account deactivated.
Read the guideCan You Ask an Amazon Buyer for a Review? The 2026 Rules
Yes: within 30 days, once per order, in the same neutral words for everyone. What a message may never contain, and why the [Important] tag stopped working in 2025.
Read the guideAmazon Insert Card Examples: Templates by Purpose
About to print an Amazon insert card? Copy-ready templates grouped by purpose: thank-you, how-to-use, support, neutral review request and QR cards, plus six filled-in cards by category and the lines to leave off.
Read the guideAmazon's 2026 Title Rules: 75 Characters and Item Highlights
Titles are capped at 75 characters as of July 27, 2026, with a new searchable 125-character Item Highlights field. What changed, where your keywords should go, and how to migrate an existing listing.
Read the guideHow to Deal With Negative Reviews on Amazon
Which negative reviews Amazon will remove (and how to report them), what you can still say to buyers now that public replies are gone, and how to get fewer bad reviews at the source.
Read the guideAmazon Insert Card Rules: How to Make One Step by Step (2026)
Want to put an insert card in your Amazon packages? You can. Here's what to print, where the QR code should go, what the page behind it should do, and the few rules sellers break by accident.
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