How to remove negative seller feedback on Amazon

Seller feedback can be removed. A product review almost never can.

Feedback and reviews aren't the same thing

They have different removal criteria and a different effect on your account:

• Seller feedback rates you, meaning the service on that order. It has a published removal process with three stated criteria, and it feeds your Order Defect Rate (ODR).
• A product review rates the item. It doesn't touch your Order Defect Rate, and it comes off only for breaching the community guidelines. Our guide to negative reviews covers that side.

If the 1-star you're looking at sits under your seller name rather than on the product page, it's seller feedback.

On the scale Amazon uses, negative is narrower than it feels: "Positive feedback: 5 or 4 stars | Neutral feedback: 3 stars | Negative feedback: 2 stars or 1 star". A 3-star doesn't count in the Negative Feedback Rate. It only lowers your positive percentage.

The three criteria Amazon removes feedback for

The key word is entirely. A buyer who writes the blender broke in a week has left a product review in the feedback box, and it qualifies. A buyer who writes the blender broke in a week and the seller ignored my email hasn't, because half of it is about your service. An Amazon forum moderator put it this way:

What gets struck through instead of removed

In the cases below, the comment stays visible with a line through it and a note from Amazon.

For merchant-fulfilled orders, buying the label through Buy Shipping is what makes a late-delivery complaint strikeable. Ship the same order with a label bought elsewhere and the same complaint won't be struck through.

How to ask, and the mistake that can cost you the account

Opening a Seller Support case to ask for a removal, or chasing it through an account manager, counts as "any other channel". Check Feedback Manager at least once a month.

Star-only ratings: why the Request removal button is gone

Since August 11, 2025, feedback with a star rating and no comment has its own removal rules, and the Request removal button is disabled for it:

A star-only rating has no text, so the three criteria about what a comment says can't apply to it. For a merchant-fulfilled order shipped without Buy Shipping, Report a violation above is all that's left.

What you aren't allowed to do

You can contact the buyer through Feedback Manager or Buyer-Seller Messaging to sort out a problem with the order, but you can't ask them to remove the feedback. If they remove it themselves later, that's allowed, and it's their call. For how to word that message, see buyer-seller messaging.

Why your feedback percentage and your ODR disagree

A removal can change the public percentage without moving the number on your Account Health page, or the reverse. Amazon explains why:

So a 1-star left today on an older order counts in the percentage buyers see, but may already fall outside what your ODR covers. When a buyer does withdraw one: "If a buyer withdraws negative feedback, it is not counted as part of ODR. However, it might take up to 48 hours after a buyer has removed it to disappear from the metric."

Here's what happens if your ODR goes over 1%:

To put a number on it: with 300 orders in the period your ODR covers, 3 defective orders is exactly 1%, which is already not under 1%. And a defective order doesn't have to come from negative feedback. A-to-z claims and chargebacks count too.

What to do about the ones that stay

The three criteria cover what Amazon will take down. Everything else stays, and most seller feedback falls into that second group.

For those, the only thing still movable is the next batch of orders. When a buyer has somewhere to say what went wrong, a lot of it turns out to be a replacement and nothing more. When he has nowhere, it becomes a line on your public rating.

Aftermesh is that somewhere. You build a buyer page under your own brand and it gives you the QR code for the card. What a buyer writes after scanning arrives in your dashboard with the order attached, so you know which shipment and which step it came from. You can look at the page a buyer scans into.

Frequently asked questions

Can Amazon remove negative seller feedback?

Yes, in three cases: obscene language, seller-specific personally identifiable information, or a comment that's entirely a product review. Two more are only struck through: a comment entirely about FBA delivery, and one solely about a late or undelivered order you shipped on time with Buy Shipping.

What is the difference between Amazon seller feedback and a product review?

Seller feedback rates your service on the order and feeds the Negative Feedback Rate inside your Order Defect Rate (ODR). A product review rates the item and doesn't. Seller feedback has three published removal criteria and its own request process; product reviews come off only for breaching the community guidelines.

How do I request removal of negative feedback on Amazon?

In Feedback Manager, find the Order ID in the Recent Feedback table and select Request removal under the Actions column. A Seller Support case or an account manager counts as another channel, and Amazon says asking through another channel may get your selling account deactivated.

How long do I have to request feedback removal?

90 days from when the feedback was submitted; after that the system blocks removals. Buyers work to different limits: 90 days to leave feedback and 60 days to remove it.

Why is the Request removal button missing on a star-only rating?

Amazon disabled it for star-only ratings on August 11, 2025. These can be removed only if confirmed abusive, or if the order was fulfilled by Amazon or shipped with Buy Shipping. If you think one is abusive, use Report a violation.

Can I ask a buyer to remove their negative feedback?

No, and you can't offer compensation for positive feedback or a removal either. You can contact the buyer about the order, and if they remove it themselves, that's allowed.

Does negative seller feedback affect my Amazon account?

Yes. The Negative Feedback Rate is one of the three components of the ODR. Amazon requires an ODR under 1% to sell, and an ODR above 1% may result in account deactivation. One- and two-star ratings count as negative.

Why does my feedback percentage not match my Order Defect Rate?

They're counted by different dates: the Negative Feedback Rate by order date, the public percentage by the date the feedback arrived. The same negative can land in one number and not the other.

Related: How to deal with negative reviews on Amazon | Buyer-seller messaging: what you can actually send | Amazon review and insert card rules: the official wording, sourced | What are bad reviews costing you? (free calculator)