How to build your insert card QR code landing page

Your card's designed, and now you're building the page buyers see after they scan it. Whether a QR code can go on the card at all is covered in this guide.

What to put on the page

When a buyer scans, they've just opened the box. Either they want to say something, or something's wrong. Build the page around those two:

• Your brand. Brand name, logo, and a product photo at the top, so the buyer knows they scanned the right thing.
• One set of questions for everyone. For example: "Did it match the description?" "Any problems using it?" "Anything else you'd like us to know?" Whatever the buyer answers, the next step is the same.
• A way to report an order problem. Missing parts, damage, can't get it assembled: the buyer fills in a form right on the page and it comes to you.
• What buyers look for after delivery. Instructions, warranty registration, a sizing chart, a setup video.
• If you'd like reviews, one neutral line. Every buyer sees it, and it isn't tied to any answer. Same wording rules as the card, covered in insert card examples.

Not every buyer is comfortable writing in English, so let them fill in the page in their own language.

Aftermesh's care page is built this way: you write the page, it gives you the QR code, and the buyer scans it to report a problem or leave feedback in his own language, ending with an invitation to review. Replies show up in your dashboard, and there's no Amazon account to connect.

What to leave off the page

You've probably seen the most common one: the page asks "How did it go?" A smiley face gets a review link, a sad face gets a support form. Amazon's violation example describes exactly that setup:

That one and the rest, each with what to do instead:

• A star selector that shows the review link only for 4-5 stars. Give every buyer the same questions and the same path.
• "If you're happy, leave a review. If not, contact us first" or "Tell us before you review." Say "Let us know if anything's wrong," and keep it separate from any mention of reviews.
• Discount codes, store links, "buy direct next time," bundle offers. Keep the page about this order's after-sales care and leave repeat purchases on Amazon. See section 1.2.7 of the Seller Code of Conduct.
• "Leave your email for new product updates." If you ask for contact details, use them only to answer this buyer's problem.
• The same QR code in your listing images. Keep the code on the card in the box.

Walk through the page yourself before you print

You can edit the page any time; cards already printed can't be changed. Scan the code on your card with your phone:

1. Answer as an unhappy buyer, then again as a happy one. You should end up in the same place both times.
2. Scroll top to bottom and look for anything that lets someone place an order, grab a coupon, or jump to a store.
3. Pretend a part's missing and submit a problem. Check that it reaches you.
4. If a tool or an agency built the page, check its default template for a star-based split.

Frequently asked questions

Can my insert card landing page link to Amazon reviews?

A neutral invitation is fine, as long as every buyer sees it and it isn't hidden behind one particular answer. Use the same wording you'd use on the card.

Can I ask buyers how satisfied they are?

You can ask. What matters is that every answer leads to the same page; a review link that only appears after a happy answer is a satisfaction split.

A buyer left an email on the page. What can I use it for?

Replying to the problem they reported. The Seller Code of Conduct (section 1.2.6) says buyer information you get from an order may be used only to fulfill orders.

Can I change the page after the cards are printed?

Yes. The QR code points to a URL, and what's behind the URL can change any time; the card can't. Keep the card short and put anything you might adjust on the page.

Related: How to make an Amazon insert card that follows the rules | Amazon insert card examples | What Amazon's Request a Review button actually sends | Amazon's review and insert card policy: the official wording to check before you print or message